Ever had the gut feeling that the “dream” you built isn’t actually yours anymore? That little voice in your head that says: burn it all down and begin again?
That’s exactly what artist Nicole Leth did. After a decade running a wildly successful clothing line (stores, press, big following), she walked away to return to what felt true. Now her work shows up where you least expect it — on billboards, in murals, as anonymous postcards, even written across the sky.
Nicole shows us what it looks like to listen to your intuition even when it’s wildly inconvenient.
We dive into:
Art as survival and the moment creativity became her lifeline
Burning down a “dream” biz that looked like success but wasn’t aligned
Life after the crumble: billboards, postcards, murals, skywriting
Intuition + curiosity as the fuel for her most impactful work
Behind the scenes: money, monotasking, rituals, and self-bossing as a full-time artist
This one is raw, brave, and so inspiring for anyone who’s ever wondered: what if I let myself create what I actually need?
Trigger warning: suicide, grief, mental health; brief mention of sex trafficking.
Connect with Nicole:
Website: nicolemarieleth.com
Instagram: @nicolemarieleth
Patreon: patreon.com/nicolemarieleth
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