Ep. 33 🔥 The Quantum Crumble: Burning Down Your Dream Biz and Rising Again with Nicole Leth
Ever had the gut feeling that the “dream” you built isn’t actually yours anymore? That little voice in your head that says: burn it all down and begin again?
That’s exactly what artist Nicole Leth did. After a decade running a wildly successful clothing line (stores, press, big following), she walked away to return to what felt true. Now her work shows up where you least expect it — on billboards, in murals, as anonymous postcards, even written across the sky.
Nicole shows us what it looks like to listen to your intuition even when it’s wildly inconvenient.
We dive into:
Art as survival and the moment creativity became her lifeline
Burning down a “dream” biz that looked like success but wasn’t aligned
Life after the crumble: billboards, postcards, murals, skywriting
Intuition + curiosity as the fuel for her most impactful work
Behind the scenes: money, monotasking, rituals, and self-bossing as a full-time artist
This one is raw, brave, and so inspiring for anyone who’s ever wondered: what if I let myself create what I actually need?
Trigger warning: suicide, grief, mental health; brief mention of sex trafficking.
Connect with Nicole:
Website: nicolemarieleth.com
Instagram: @nicolemarieleth
Patreon: patreon.com/nicolemarieleth
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