Ep. 26 🤩 Get More Leads (Without Selling Your Soul): The Visibility Strategy That Actually Works

 

 

 

 

Here’s the thing: the difference between a hobby and a business? It’s money, honeeeey. And we make money by selling our products and services. I used to cringe at all of this (sales felt icky and tacky). But if what you do makes people’s lives better (whether you’re a babysitter, florist, massage therapist, or anything else), then it’s your DUTY to share it. Full stop. 

In this episode, I'm walking you through my intuitive framework for lead gen that skips the bro-marketing and starts with this simple truth: Your message matters. And your people can’t buy from you if they don’t know you exist.

If lead gen has felt hard, awkward, or exhausting, this episode is your permission slip to re-imagine it.

We're unpacking:

• Why visibility isn’t just about being seen—it’s about being remembered. (4:26)

• The difference between a borrowed audience vs. an owned audience—and how to use both strategically. (16:04)

• What it really means to sell how you serve, so your marketing feels like magic, not manipulation. (52:13)

• How to make pitching part of your weekly marketing ritual (without hating it). (28:47)

• Why knowing what you’re selling right now changes everything about your message and your momentum. (1:03:27)

Mentioned In This Episode:

• Ep. 23 🎙️ Honoring Your Capacity & Owning Your Worth One Podcast Episode at a Time with Chelsea Riffe

• Ep. 4 ☁️ How To Attract Your Dreamiest Clients With Magnetic Marketing

⁠P.S. there are still spots for Biz on the Beach 2025!⁠

If you’re craving these kinds of yummy, intuitive marketing convos and you’re ready to uplevel your sales and visibility in a way that actually feels GOOD... this retreat is going to be the bomb.com!!! We’ve got space, but enrollment closes August 1st (or when we sell out, whichever happens first). So if this is calling to youuuuu, DM me and let’s chat!

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