Ep. 42 🌿 How These 2 Genius Businesses Break The Rules & Win Our Hearts
What happens when a biz refuses to follow the rules? (spoiler: really great things).
In this episode, I’m talking about two genius brands I am currently obsessed with ⎯ May Lindstrom Skin and Ffern Fragrance — who break almost every conventional rule of modern biz, and yet… they’re wildly successful.
I explore what happens when a brand commits deeply to its values, its aesthetic, and its experience, rather than trying to optimize for algorithms or growth hacks. These brands feel like a permission slip to remember that there are many ways to build a brilliant business. Sometimes the most powerful strategy is simply caring deeply about what you create and how people experience it.
Mentioned in this Episode:
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